How can research help you and your organization?

No one would embark on a journey without a map. Just like a map, good quality research is an invaluable tool which helps the decision maker plan, test and communicate with the people they need to service.

Research can do a huge variety of tasks. It can:

• Help in policy development

• Find key target groups

• Identify demand for community services and infrastructure

• Save people from making serious mistakes

Australian Community Research (ACR) is a WA owned company. Established in 1984, it was incorporated in WA in 1988.

* David Ogilvy (in Ogilvy on Advertising “18 Miracles of Research”
pp158-163)